Taylor Swift’s Eras Tour sparked an unprecedented economic boom across the country in 2023.
Here’s the proof.
The basics
Swift played 60 shows in 2023 — 47 of them were in the United States.
The Eras Tour has grossed more than $1 billion to date. (Pollstar)
About 72,000 tickets were sold for each Eras Tour show in 2023, on average. (Pollstar)
The tour is set to resume in 2024, with 86 more shows worldwide.
Swiftie spending
The average Eras Tour ticket price is $238.95. (Pollstar)
Swifties spent an average of $1,300 each on travel, hotel stays, food, merchandise and costumes during their Eras Tour shows. (U.S. Travel Association)
Swifties have directly spent around $5 billion in cities around the country during the Eras Tour. (U.S. Travel Association)
Business impacts
Michael’s craft store
40% sales boost of bracelet-making kits since April
300% sales boost in Eras Tour cities
Etsy
$5.5 million in friendship bracelets sold
30% year-over-year sales increase
Breaking it down
Local impacts
Pittsburgh (2 shows)
$46 million in direct spending
83% of concert attendees from outside Allegheny County
95% average hotel occupancy
$309 average daily room rate, a 106% increase
second highest weekend hotel occupancy on record
Cincinnati (2 shows)
$90 million in direct spending
$2 million in hotel revenue
98% average hotel occupancy
Denver (2 shows)
$200 million in direct spending
$140 million bump to Colorado’s gross domestic product
Los Angeles (6 shows)
$160 million in direct spending
$320 million bump to Los Angeles County’s gross domestic product
3,300 jobs created
$20 million in sales and local sales tax
$9 million in hotel room taxes